Concepting
Drills
If you've ever sat staring at a brief thinking "cool, now what," these Concepting Drills might be your new best friend. They're guided briefs that walk you through the brainstorming process like I'm sitting right there with you.
The best way to practice creative concepting
"These drills will do your brain a favor"
Concepting in the ad agency world usually means getting a creative brief that sets up the problem and then being sent on your way to spend days or weeks brainstorming as many different lines of thinking as possible.
In these concepting drills, I nudge you down just a few of those lines of thinking in about an hour or two. I like to call them “guided briefs” because while they do set up the problem, they also offer specific solutions and prompt you with thought-provoking questions. Think of it like having a Creative Director working alongside you, offering ideas and direction throughout the concepting process.
Ready to train your creative muscles?
Concepting Drills
Pack of 5: $25
What’s included:
✔︎ PDF with 5 concepting drills
✔︎ Step-by-step creative guidance for each drill
✔︎ 35 pages including instructions and resource links
